The Los Angeles County Museum of Art
As social media manager for the largest encyclopedic museum in the Western United States, Lucy created a system of social media best practices used to drive engagement through multiple platforms, especially Facebook, Twitter, Instagram and Snapchat. By working closely with other departments in curation, education, membership, and marketing, her campaigns exceeded targets for email capture, ticket sales, donations, and membership acquisition.
"Lucy brought her experience of working in the cultural sphere at The Met in NY to LACMA as Social Media Manager, and negotiated many great partnerships and initiatives.
She came up with endless ideas for new strategies in storytelling and staying nimble as technologies change and platforms develop, and won a prestigious Webby award for LACMA's Snapchat account.
She's a great asset to any team - fun to work with and creative."
—MIRANDA CARROLL, Senior Director of Communications, LACMA
Webby Award: Culture and Lifestyle
"The Los Angeles County Museum of Art, better known as LACMA, has a world-class collection of art—and a social media presence that's way more interesting than anything your friends are doing. We chatted with Lucy Redoglia, Social Media Manager at LACMA, about how she's worked to develop LACMA's unique voice online, and how social media is shaping the future of art on the Internet."
LACMA SNAPCHAT
As head of LACMA’s social media program, Lucy transformed the way the general public engages with art. By photographing works from LACMA’s collection and framing them in a pop culture context––embedding memes, quotes, and song lyrics in photographs of renowned paintings and sculptures––she made the museum accessible to new audiences.
4th Most Instagrammed Museum
Artnet shared the 2016 the ranking of the Top 25 Most-Instagrammed Museums, based on geotagging—and LACMA came in 4th!
Rain Room Influencer Event, Promotion, and Community Management
Hosted an influencer event at opening reception to kick off exhibition and generate buzz, resulting in 35 instagrams that garnered nearly 1 million engagements and reaching approximately 3 million users. Throughout the run of the exhibition, organized additional influencer visits, provided customer service via social media for customers with complaints about transactions, and more.
Beyond Bling Lens and Geofilters
Collaborated with Snapchat to develop four custom geofilters and one lens for #BeyondBling exhibition, a virtual engagement allowing visitors to “try on” selected pieces of jewelry from the exhibition.
#AskACurator Day
Hosted Ask A Curator Day, a global cultural initiative used to demystify one of the world’s most fascinating cultural careers. Lucy organized the participation of seven LACMA curators and one conservator in an global cultural initiative that now includes over 1,200 participating museums each year.
Merriam Webster collaboration
LACMA challenged Merriam-Webster to describe some of its most intriguing artworks in words. The beloved American dictionary then asked LACMA to illustrate some of their favorite words. Here's what transpired!
Disney Snapchat collaboration
In conjunction with Beauty and the Beast’s 25th anniversary, LACMA teamed up with Oh My Disney to retell the animated classic via Snapchat, resulting in media buzz and increased engagement.
Huffington Post Snapchat takeover
For one week, Lucy led LACMA’s takeover of the Huffington Post Snapchat account, re-creating the song Bohemian Rhapsody using 64 artworks to showcase LACMA’s encyclopedic collection of over 135,000 objects.
2015 and 2016 Art + Film Galas, 50th Anniversary Gala
The Art + Film Gala at LACMA is one of the biggest and buzzed-about fundraisers in museums—known as the West Coast equivalent to the Met Gala. In 2015 and 2016, Lucy oversaw a team to cover celebrity and artist arrivals and cocktails on social media that reached over 10M. On her third day of work as LACMA’s Social Media Manager, Lucy handled all social media, including shooting and posting 13 photos to Instagram for the LACMA 50th Anniversary Gala in 2015.
Blog posts
Lucy authored several blog posts and was the focus of another during her time at LACMA.